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Salesmanship consists of transferring a conviction by a seller to a buyer.
—  Paul G. Hoffman
If we are to have a stabilized market demand, selling pressure should be maintained ... perhaps increased ... at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.
—  Paul G. Hoffman
It is a deep-seated belief on the part of almost all Americans that their successes will be better assured as they help to build the success of others
—  Paul G. Hoffman

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